Troon beach was one of three recognised
Environmental charity, Keep Scotland Beautiful, has announced that three beaches from across South Ayrshire have been recognised for the high standards provided to users - from keeping sand litter free to providing excellent information and accessible amenities.
Signalling the start of the traditional Scottish bathing season on 1st June, with families set to flock to Scottish shorelines to make the most of the warm weather, the Scottish Beach Awards celebrate some of the best managed beaches in the country and has acted as the national benchmark for local environmental quality around Scotland's coastline for a quarter of a century.
Flags from the 2017 awards will, from next week, be flying at 60 beaches the length and breadth of Scotland, including Ayr, Maidens, and Troon.
A full regional list and breakdown of award winners can be found here.
Derek Robertson, Chief Executive of Keep Scotland Beautiful, commented, "The Scottish Beach Awards set the standard for our stunning coastlines and inland shores - making sure that they are litter free, provide excellent facilities for families and encourage more visitors to our beautiful beaches.
"Going to the beach is a tradition that we want to continue, whilst protecting this valuable environment. It is vital that we maintain our support for organisations efforts to ensure that South Ayrshire's coastlines offer a great day out whilst recognising the wider benefits of a good quality environment for people's health and wellbeing and local economies."
Having started out as the Scottish Seaside Awards in 1993 with only two entrants, the Scottish Beach Awards have gone from strength to strength - increasing 30 fold in the past 25 years.
Mike Newall, South Ayrshire Council's Head of Neighbourhood Services said, "South Ayrshire is famous for its coast and it's great to see Ayr, Maidens, and Troon recognised with these national awards for clean, well-managed and sustainable beaches.
"The help of the public is something that makes a real difference. By taking away litter, cleaning up dog waste, and not feeding seagulls, we can all reduce waste and make it easy for people to enjoy their day by the seaside.
"We also work closely with organisations including the Scottish Environment Protection Agency to monitor the quality of bathing water and provide the public with relevant information in the summer months."
With domestic visits to seaside locations in Scotland worth over £3m per annum to the Scottish economy, the awards serve as a quality benchmark for the provision of facilities to visitors - from assessing toilet provision to the maintenance of beautiful promenades and the cleanliness of secluded bays.
Focussing on local environmental quality, the award is designed to complement the work currently undertaken by the Scottish Environment Protection Agency on bathing water quality.
A map showing all the award-winning beaches with directions, facilities and images can be found at www.keepscotlandbeautiful.org/beach