The SafeAyr project brings together a range of initiatives to make Ayr town centre a safer and more attractive place to go out in over the weekend. It is led by the Safe Group in parallel with the initiatives of the Safer Scotland and Police Scotland Police Violence Reduction campaigns.
The Safe Ayr project began with a 6 week pilot period from 16th June - 31st July 2006. It identified the Key violence” hotspots” occurring on Friday and Saturday nights as the first area for action
An analysis of the problems showed some key factors.
When the initiative began, posters and small cards were distributed through schools, youth and community groups, colleges and the general public. Local and pan-ayrshire news articles appear quarterly, launching any new initiatives; information posters are displayed in licensed premises, town centre catering outlets and; a projector has been Installed in the Boswell Park area and delivers public information relevant to the night time economy - a new and innovative method of communicating public information. In the summer of 2007 the SafeAyr initiative featured on STV news.
The SafeAyr initiative has ongoing project evaluations and feedback sessions are held regularly with licensees, staff from catering outlets and taxi and private hire operators at the Joint Action Group meetings. The Police compare previous crime statistics against recent ones to highlight the key indicators identified from the Problem Solving process. Questionnaires are collected quarterly from the general public involved in the night time economy while they are out in the town centre.
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