The SafeAyr Shore initiative aims to improve community safety and reduce antisocial
behaviour in and around Ayr Esplanade. It involves high visibility Police patrols
during the summer months, particularly at weekends, Community Support Worker patrols,
increased litter collections and noise monitoring by Environmental Health Officers.
A raised public awareness of a zero tolerance approach to antisocial behaviour,
along with many other initiatives, is aimed at making the shore a more attractive
and safer place.