South Ayrshire Council
Tourism plays a vital role in contributing to the success of South Ayrshire’s
economy. Directing visitors safely to quality tourist attractions and facilities
is key to their enjoyment of the area. It is essential therefore, that directional
signing is effective. It must be safely designed, sensibly located and is well maintained.
The standard of tourist signing must also be consistent across the country.
The Scottish Government has set out in detail (S.O.D.D. Circular 27/1995) the arrangements
for signposting tourist attractions and facilities in Scotland. It defines tourist
attractions for signposting purposes as a permanently established destinations or
facilities that attracts or is used by visitors to an area, and which is open to
the public without prior booking during its normal opening hours and is recognised
by VisitScotland as a tourist attraction.
If you are the owner or operator of a tourist facility or attraction and wish to
have brown tourist road signs erected to direct visitors to your destination you
Visit Scotland to ensure your facility or attraction is recognised by Visit
Scotland and satisfies their quality assurance criteria. Eligibility from Visit
Scotland does not confer automatic entitlement to tourist signs. Many other factors
have to be considered by the Road Authority including availability of space, existing
sign provision, road safety considerations and sign clutter. Each application will
be considered on its merits.
- Determine which Road Authority you should apply to.
In South Ayrshire if your property is accessed directly from the A77 or A78 trunks
roads you should contact, Scotland TranServ, Scottish Trunk Roads, South
West Unit, Langmuir Way, Bargeddie, Glasgow, G69 7RW. Scotland TranServ
will advise you on how to apply for tourist signing on the trunk road network. Amey
Infrastructure Services will also forward your application to the relevant local
road authorities if you require signs on a local (Council) road as well. Guidance
and Policy for tourist signposting on trunk roads and motorways is available from
If your property is accessed directly from a local (Council) road you should apply
to, South Ayrshire Council, Planning and Environment, Roads Service, Burns House,
Burns Statue Square Ayr. KA71UT.
Council's Policy of Tourist Signposting and an application form.
On completion please send the form and accompanying information to Traffic Section,
South Ayrshire Council, Burns House, Burns Statue Square, Ayr KA7 1UR or email to
South Ayrshire Council will consider all applications for Tourist Signing within
21 days of receipt of a completed application form.