Flying the flag at Ayr Beach are Fiona McConnell and Stratton Macdonald, South Ayrshire Council with Provost Helen Moonie and Cllrs Grant and Darwent
Ayr is home to one of best beaches in Scotland and that's official having been awarded a Seaside Award from Keep Scotland Beautiful – so whatever the weather get down to Ayr beach and have fun.
The award recognises the cleanliness of the beach, the bathing water, and the good beach management by South Ayrshire Council.
Councillor John McDowall, Portfolio Holder for Sustainability and the Environment for the Council said: "This flag is recognition of the commitment we have to cleaning our beaches and ensuring they are in the best condition possible to encourage local people and visitors to make use of them.
"A day at the beach is an ideal way for friends and family to get out in the fresh air, enjoy the scenery and our wonderful beach. More people than ever this year are choosing to have a 'staycation' instead of going away on holiday, so I would encourage everyone to take a trip to Ayr beach."
A distinctive Seaside Award flag will be flown at Ayr beach to show local residents and make tourists aware they are enjoying an award winning beach.
South Ayrshire Provost Helen Moonie said: "South Ayrshire is a great place to live, with our beaches being one of our main attractions.
"Tourists can go down to Ayr beach and enjoy the outstanding scenery and the facilities at the Esplanade which local people can enjoy all year round.
"We have so much to offer in South Ayrshire whether you live here, are having a short break or a longer holiday. Everyone should enjoy Ayr beach and also make time to enjoy the cultural activities on offer, great shopping and our rich history. We are known around the globe for the hospitable way in which we welcome visitors, this is something that makes South Ayrshire a must visit destination."