Ensuring we can all enjoy our beaches
The annual Safer Shores safety campaign has been launched to keep people safe throughout the summer period and beyond.
This year's initiative which is led by South Ayrshire Community Safety Partnership hopes to build on the success of last year's campaign, promoting community safety and responding to issues of antisocial behaviour where required.
As part of the campaign there will be regular high visibility patrols and increased intelligence and support from British Transport Police and Scotrail in advance of busy periods.
In addition to increased watchfulness on the Esplanade, Police Scotland and the British Transport Police will maintain their zero tolerance approach to drinking alcohol in public and fixed penalty notices will be issued.
Claire Monaghan, Head of Communities at South Ayrshire Council said: "Ayr is a fantastic place to enjoy the sunshine and even when it's cloudy the town and surrounding areas have something for everyone.
"Each year, we welcome thousands of people to Ayr as part of the summer season and we want to ensure that everyone has a good time and the fun of the majority is not spoiled by a few. Last year we reduced the amount of people drinking alcohol in public and I am glad this zero-tolerance approach to drinking and antisocial behaviour will continue."
Additional portable CCTV cameras have also been installed and The Esplanade has been divided into clearly defined zones, so that there can be a rapid response to any incident. Joint litter, dog fouling and noise nuisance patrols will be carried out on a regular basis and fixed penalty tickets will be issued if appropriate.
Chief Inspector Eileen Taylor, Area Commander for South Ayrshire added: "We are delighted that through effective partnership working with the South Ayrshire Council Community Safety Team, British transport police, Network rail and a host of other partner agencies we are able run the Safesummer campaign and work together to ensure that residents and visitors to South Ayrshire's attractive beaches have an enjoyable experience.
"For the second year we have secured the use of a beach buggy which will be a valuable asset during the summer months to assist with the increase in visitors for our beaches and the Open Golf Championship at Troon."
The Council is introducing 'street sport' activities such as tennis, rounders, cricket, golf and football at the Low Green in Ayr on Friday and Saturday afternoons from 12 noon to 4pm. There will also be live music at the pop up band stand throughout the summer.