At Ayr Fire Station the reality of how Reckless Driving Wrecks Lives is seen by participants in this campaign.
"His little broken leg bones felt like a bag of loose marbles..."
That was possibly the most graphic and poignant comment made by an Accident and Emergency doctor to S5 and S6 pupils from across Ayrshire this week, describing the death of a small child – killed in a road accident.
The pupils were taking part in the annual 'Reckless Driving Wrecks Lives' (RDWL) campaign, which took place between 4 and 6 March 2015.
Now in its eleventh year, RDWL is organised by the South Ayrshire Community Safety Partnership, which works to improve attitudes to road safety among new and learner drivers – and their passengers.
The campaign features members of the fire, police, ambulance, medical and rescue services, who present first-hand accounts of what it's like to attend and deal with a crash scene.
More than 2,000 pupils attended this year's presentations and – for the first time – parents were invited along too.
Councillor Rita Miller, Chair of the South Ayrshire Community Safety Partnership said: "Most young people who reach the age of 17 want to get their driving licence, but once they pass the driving test, the real learning process begins.
"RDWL reminds them of their personal responsibility for keeping themselves, passengers and other road users safe when they get into a car.
"This year, we hope having parents involved will help the message stick and their support at home could be vital to help improve a new driver's learning."
The results of irresponsible, or inappropriate behaviour by young drivers, and the aftermath of a fatal crash, are shown to have far-reaching consequences for their families, friends and colleagues.
RDWL presents the facts of what happens at – and after a road crash – in a realistic way – and the accounts from the personnel involved can be incredibly poignant and harrowing.
Presentations are also made by mums and dads who have lost a child in an accident, or drivers whose own errors have led to accidents, injuries or death and these are often the most moving part of RDWL.
Here is what some of the young people said after watching the presentation:
"Definitely makes you consider your choices when either driving or being a passenger. It reminds you to not only think of yourself."
"Very hard hitting, and as a passenger you can play a role in ensuring the drivers drives safe."
"Melted my heart."
"Really good, has made a big impact."
Councillor Miller concluded: "RDWL takes a hard-hitting approach to getting these important messages across. Having the people who attend the crash scenes talk about how it also affects them adds real depth.
"A few seconds of careless behaviour in a car can lead to injuries that can affect your future life, your family and friends and, for some it can have fatal consequences.
"The message in 2015 is just as important as it has always been – reckless driving wrecks lives, so please, when you get into a car, please be responsible and look out for others – and yourself."