Ayr Renaissance has received another funding boost to establish an exciting new Heritage Trail in Ayr thanks to an award of £95,000 from the Coastal Communities fund.
This will make the rich heritage of the town more accessible to locals and visitors alike and bring to life the historic buildings, monuments and landmarks of the town.
The scheme will include the recruitment of two seasonal tour guides as well as indirectly creating new jobs and safeguarding others in the tourism sector through boosting visitor numbers.
The New Heritage Trail will build upon the success of the self guided postcard tours 'Famous Footsteps' created by Ayr Townscape Heritage Initiative which was launched during the popular Open Doors Day event in 2013.
James Knox, Chair of Ayr Renaissance said: "This great project at last addresses repeated calls by residents to highlight the town's rich history and astonishing architectural gems which have been all too often ignored in the past. The tour guides can bring all this to life – generating a renewed pride in the town as well as delight for our visitors. I firmly believe that heritage together with arts and culture will play a key role in regenerating Ayr."
Bill McIntosh, Leader of South Ayrshire Council said: "This is another example of additional investment being attracted into Ayr to bring new visitors and tourists to the town. Ayr is a historic town which has played a key role in Scottish history over the centuries. This investment will enable this story to be told in an exciting and engaging way for our residents and many visitors."
The funding will allow the creation of tours and events which will bring the history of the town to life and provide physical interpretations explaining the historical importance of the town to tourists.