A group of trade representatives from a national holiday firm enjoyed a long weekend in Ayrshire and Arran recently, as part of a promotional event organised by the Ayrshire and Arran Tourism Team, in partnership with Visit Arran and Menzies Hotel, Irvine.
The visitors, group organisers with UK coach holiday specialists Skills Holidays from the Midlands, experienced the very best of what Ayrshire and Arran has to offer, with a view to attracting more coach and group visits to the area.
The itinerary featured a day trip to Arran, including a tour round the island and visits to Brodick Castle, the Arran Distillery and Visitor Centre and the Home Farm Visitor Centre. Guests later enjoyed an evening of traditional Scottish hospitality at the hotel.
The group also visited Dumfries House near Cumnock, the Robert Burns Birthplace Museum and Burns Cottage and enjoyed a scenic tour along the Ayrshire coastline.
Michele Else, Groups Manager from Skills Holidays said: "We've all had the most fantastic time! Our Group Organisers absolutely loved their stay and everyone we met made us feel totally at home, from warm welcomes to the knowledge and skills people were so keen to share with us.
"The whole weekend was an excellent success. All the way home we chatted about our fantastic experiences in Ayrshire and Arran and, quite simply, this was one of the best educational visits our company and organisers have ever been on!"
Nat Edwards, Chair of Ayrshire and Arran Tourism Leadership Group said: "The great thing about tourism is that you're constantly making new friends and connections – that's what it's all about.
"Visitor experiences are driven by the people they meet, so community engagement, education and volunteering are all critical to our tourism strategy and that showed strongly during the Skills Holidays visit.
"Their feedback is very welcome and we enjoyed showcasing the best of this great area to them and their Group Organisers. We hope their enthusiasm will deliver new tour packages and visits to this area soon. As always, visitors and tourists can look forward to a warm Ayrshire and Arran welcome from us all!"