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Our vision and values

To establish South Ayrshire as the most dynamic, inclusive and sustainable community in Scotland.

Our values and guiding principles

  • Listen and take account of what we hear;
  • Be honest, transparent and courageous in our dealings;
  • Proactively work in partnership;
  • Promote equality by tackling discrimination and disadvantage;
  • Strive for excellence; and
  • Build a sustainable future for the area.

Our Priorities

We work in conjunction with our community planning partners to deliver our priorities:

  • Maximising the local economy;
  • Supporting our children and families;
  • Caring for our older people;
  • Strengthening our communities; and
  • Caring for our environment.

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