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Ayr Pavilion
Theatre and Dancing
One of the earliest references to theatre in Ayr is the 1789 proposal from a ‘Company of Comedians’ who sought ground for a playhouse. In 1796, a ‘Party of Players’ performed in Wallace Tower Schoolhouse. The Theatre Royal was erected in 1815 and replaced by the Gaiety Theatre in 1893. Ben Popplewell and Sons provided dancing and other entertainment at the Pavilion as well as instituting the annual Gaiety Whirl in 1931. There was also the ‘Palais de Danse’ on Burns Statue Square that later became the Bobby Jones Ballroom. The Pavilion also offered the latest craze of roller-skating in 1929 and was popular with teenagers as a club venue as ‘Hanger 13’ in the 1990s.

Horse Racing

The Council supported races in 1593, 1609 (Golden Bell horse race), 1610 (‘gold raiss’) and in 1698 presented a silver cup for an August horse race on the Sands of Ayr. The earliest recorded race at the old Seafield Race Course was in the 1770s. In 1907 the Racecourse moved to Whitletts. The attraction of Ayr Races became wider than just within the town, attracting the horse racing fraternity from across Britain and Ireland to the present day.

Cinema
Green’s Playhouse in Boswell Park originally showed silent films, and was accompanied by the Super Cinema Orchestra. The Picture House on High Street opened in 1921, boasting an organ, and introduced the new ‘talkies’ in 1929. Cinema was so popular in the 1930s that a further four cinemas were added . There is now only one.

Ayr Advertiser
In 1790 John Wilson after seven years in Kilmarnock brought his printing press to Ayr. On Thursday 6th August 1803 the first issue of the ‘Air Advertiser or West Country Journal’ was published, offering mostly national and international news with some front page adverts, letters to the editor and local news to the rear. The Advertiser is the oldest Scottish local paper still in existence. Other Ayr newspapers include the Ayr Observer and the Ayrshire Post.
Ayr today offers a variety of cultural activities to its citizens, some of which are rooted in Ayr's past. The Town still has historic societies with links to the early Burgh citizens.

Gaiety Whirl, 1939
Clubs and Societies
Friendly societies developed from the earlier trade guilds and philanthropy as insurance for old age and hardship. Ayr Guildry is descended from them.

In 1830 there were six freemason lodges and numerous informal gentleman’s drinking clubs. However, by the end of 19 th century there were five lodges of ‘Good Templars’ specifically devoted to temperance. Introduction of licensing hours in 1853 put an end to many gentlemen’s drinking clubs.

The Victorian period saw the rise in popular social societies like the Ayrshire Archaeological and Natural History Association and the Library Society. More recent societies include Ayr Sketch Club, Ayr Horticultural Society, Ayr Amateur Operatic Society, Ayr Choral Union & the Kyle and Carrick Civic Society.
Sport
The area that forms part of the current Low Green was reserved for ‘the pastime of the honest men in gayming according to use and wont’.

The Burgh Council minutes of 1587 record the playing of golf on the Green. There are later references to Ayr Cricket Club, Quoiting Club, Archery Club and Curling Club in the 1830s. Sea bathing was also popular.

Wallacetown School F.C., 1912

Ayr Ice Rink


The 1914 Directory listed four bowling clubs, five curling clubs, a lawn tennis and a quoiting club, Ayr United Football Club, and Ayr Rugby Football Club. An ice rink for skating, curling and ice hockey opened at Beresford Park in 1939.
 
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