The SafeAyr project brings together a range of initiatives to make Ayr town centre
a safer and more attractive place to go out in over the weekend. It is led by the
Safe Group in parallel with the initiatives of the Safer Scotland and Police
Scotland Police Violence Reduction campaigns.
The Safe Ayr project began with a 6 week pilot period from 16th June - 31st July
2006. It identified the Key violence” hotspots” occurring on Friday
and Saturday nights as the first area for action
An analysis of the problems showed some key factors.
When the initiative began, posters and small cards were distributed through schools,
youth and community groups, colleges and the general public. Local and pan-ayrshire
news articles appear quarterly, launching any new initiatives; information posters
are displayed in licensed premises, town centre catering outlets and; a projector
has been Installed in the Boswell Park area and delivers public information relevant
to the night time economy - a new and innovative method of communicating public
information. In the summer of 2007 the SafeAyr initiative featured on STV news.
The SafeAyr initiative has ongoing project evaluations and feedback sessions are
held regularly with licensees, staff from catering outlets and taxi and private
hire operators at the Joint Action Group meetings. The Police compare previous crime
statistics against recent ones to highlight the key indicators identified from the
Problem Solving process. Questionnaires are collected quarterly from the general
public involved in the night time economy while they are out in the town centre.
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